Cebu City, Philippines — July 25, 2025
In a vibrant and high-spirited gathering, Uybontiong Agriventures Corporation proudly hosted the Purina Winner’s Circle Quarterly Meeting in Cebu, bringing together top-performing distributors from across the country, along with key executives from Cargill Philippines. The event not only celebrated excellence but also reinforced the strength of the Purina distribution network and its unwavering commitment to the success of Filipino livestock raisers.
At the helm of the event was Uybontiong Agriventures Corp. CEO Chino Uy Jr., joined by his wife Alexa Uy, who extended a warm and gracious welcome to all attendees. The event was made seamless with the dedicated support of Operations Manager Julie Eza Ordiz, whose hands-on coordination ensured a memorable experience for all.
The Cebu gathering was graced by the presence of Cargill Philippines’ Managing Director Sonny Catacutan, Commerical Director Marianito Alvarez, Marketing Director Cyn Icasas, Commercial Excellence and Project Management Office Director Jean Sotto, MSC Director Carl Fernando, Business Development Manager Rose Pearl Vallejo-Ijan and Territory Business Manager Ace Jan Golosino, and other top ranking Cargill officers under the Management Leadership Team – underscoring the strong partnership between Cargill and its distributors to mention Uybontiong Agriventures in delivering top-tier animal nutrition products through Purina Feeds.
Adding to the event’s significance was the presence of Director Sonny Catacutan, Managing Director for Cargill’s Animal Nutrition & Health Business, whose attendance underscored the importance of the Winner’s Circle gathering. In his keynote message, he shared Cargill’s strategic direction for the Philippines and laid out valuable insights for all Purina distributors, focusing on sustainable growth, customer-centric innovation, and stronger partnerships within the agri-feed industry. His message energized the crowd and further affirmed the confidence that Cargill places in its distributors and local partners like Uybontiong Agriventures Corp.
The meeting’s highlight was the recognition of the country’s top-performing distributors, who were honored for their excellence and commitment in promoting Purina’s premium feed products. A trip to Vietnam was announced as a special reward, motivating partners to continue aiming higher in their performance.
As a treat, the guests were given a taste of Cebu’s world-famous lechon and enjoyed a city tour, immersing themselves in the rich culture and hospitality that the Queen City of the South has to offer — experiences that brought camaraderie and joy to the entire group.
Another key moment was the tour of the newly constructed ASF (African Swine Fever) Testing Center, a flagship initiative of Uybontiong Agriventures in partnership with Cargill Philippines. Dr. Ver Anila provided an informative talk about the center’s advanced capabilities, emphasizing its crucial role in protecting the swine industry through early detection and effective disease management.
CEO Chino Uy Jr. also delivered an inspiring presentation on Uybontiong Agriventures’ performance, growth, and strategic positioning within the agribusiness market. He outlined how the company has continued to expand its reach and impact, especially across Cebu and Negros Island, where it proudly serves as the distributor of choice for Purina Cargill products.
With growing trust from farmers and distributors alike, Uybontiong Agriventures is setting a new benchmark in the industry — providing not only high-quality products but also committed service, innovation, and strong local partnerships.
As the event concluded, the atmosphere was filled with excitement, motivation, and a renewed commitment to excellence. Distributors left Cebu not just with fond memories, but with a stronger sense of purpose — to continue building a thriving, sustainable livestock sector alongside Purina and Uybontiong Agriventures Corp.
For livestock growers in Cebu and Negros Island, Purina Feeds, distributed by Uybontiong Agriventures Corp., continues to be the trusted name for quality, performance, and support you can count on — from farm to success.
